What’s better than heading to the beach for the summer? Whether you’re with your friends, your family, or your favorite book, a beach or lake day is a staple of every summer bucket list, and...

Step into a time machine and travel back to the fabulous era of the ‘90s, where bold and iconic makeup looks ruled the scene. From shimmering eyes to glossy lips, ‘'90s makeup trends are a...

When life gets busy, a smudge of mascara or lipstick can quickly find its way onto your favorite white shirt. As beauty enthusiasts, we've all been there… but just because we’ve been there doesn’t mean...

From beginner beauty gurus to pro makeup artists, welcome to the ultimate guide on how to clean your makeup sponges like a pro!  At Avenue B, we know that achieving an absolutely flawless makeup application...

Embracing the beauty of individuality and uniqueness, we invite you to explore the captivating world of ombre lips. A trend that has taken the beauty industry by storm, the ombre lip offers a stunningly distinct...

Welcome to Avenue B's guide to makeup for hooded eyes — we're thrilled to be your go-to beauty marketplace, offering tailored solutions to meet your unique needs. In this article, we'll dive into the world...

Ladies, gentlemen, and all beauty enthusiasts — it's time to let your natural radiance shine! Highlighter is an incredible makeup product that adds a fresh, radiant glow to your face and enhances your features like...

Just as a painter needs a primed canvas, your face requires a certain level of prep work to ensure your makeup looks its best. Enter makeup primer, which prepares your skin for smooth application, helps your makeup stay on...