10 Beach Makeup Tips for a Flawless Vacation

10 Beach Makeup Tips for a Flawless Vacation

10 Beach Makeup Tips for a Flawless Vacation

What’s better than heading to the beach for the summer? Whether you’re with your friends, your family, or your favorite book, a beach or lake day is a staple of every summer bucket list, and the perfect place to take Instagram pictures or simply to enjoy the sunshine.

When it comes to keeping your makeup looking fresh and your skin feeling refreshed on a hot beach day, Avenue B has you covered. Not only do we carry the products perfect for sunny summer days, but we’re also sharing all you need to know about creating the perfect makeup routine for all-day wear. 

What Are Some Beach Makeup Tips?

There are a few things you’ll want to consider when it comes to applying your makeup for the beach. The most important thing has to do with protecting your skin, and sunscreen should be a standard part of everyday makeup application. The other element you’ll seriously want to keep in mind is, well, the elements. 

Sand, water, and direct sunlight can all affect how our makeup looks and feels, and how long it stays looking fresh after we apply. These are a few simple steps you can take the next time you apply makeup for the beach. 

1. Wear Sunscreen

When you’re spending time outdoors, there’s nothing more important than making sure that your skin is properly protected. Every skincare routine should include sunscreen application, but it’s especially essential when you’re in direct sunlight for long periods of time.

Sunscreen is important for cosmetic reasons, as it can help to protect your skin against wrinkles and fine lines that develop with too much exposure. It’s also important for protecting you against more serious conditions, like skin cancer. 

There are many different types of sunscreens, so it’s a good idea to do your research and find a sunscreen that matches both your skincare needs and your lifestyle. Darker skin tones should wear at least SPF 30, and should opt for lightweight, invisible formulas that won’t leave a cast or residue. 

For lighter skin tones, a white cast is often less visible, but you may want to opt for an even higher SPF to prevent a sunburn.

If you’re dealing with oily or blemish-prone skin, it may be best to choose an oil-free, non-comedogenic sunscreen formula — on the other hand, dry or sensitive skin may work best with hydrating, fragrance-free formulas.

If you’re looking to get a tan, consider applying a self-tanning lotion instead. They’re gentle and moisturizing, and you won’t have to worry about excess sun exposure. 

It’s also best to combine your use of protecting products with common-sense practices, like moving into the shade when you get the chance, wearing cover-ups, and avoiding the heat in the middle of the day. All of these practices will help to protect you and your skin and will keep you looking and feeling healthy for a long time to come.

2. Use Body Scrub

We always want to look our best when it comes to the next summer vacation. That means shaving, exfoliating, moisturizing, and more. We often like to focus on our legs and arms, especially when the time comes for swimsuits and denim shorts.

One of the best ways to get the smooth skin you’re after this beach season is with a body scrub. Body scrubs are easy to use and come in many different scent combinations, which means you’re sure to find one you really love. They’re also especially useful for the beach, and not just because they support smooth and soft skin that feels good all day long.

With body scrubs, you’re removing dead skin cell buildup that can really clog your pores and make it difficult for moisturizing products to get below the surface of the skin. A lot of the skin damage that we suffer on the beach has to do with dryness, and any product that helps to support hydration is good for the skin, whether you’re headed to the beach or not. 

Body scrubs are also useful for preventing ingrown hairs, which can be especially important when it comes to summer grooming. After waxing, laser, or shaving your bikini area, body scrubs can help keep your skin looking smooth, flawless, and radiant.

3. Grab the Waterproof Products

Here at Avenue B, we carry all your favorite products — and the waterproof equivalents. And if there’s ever a time to make sure you have waterproof mascara or eyeliner in your purse, it’s when you go to the beach. 

It’s obvious why waterproof mascara is important if you want to take a dip in the ocean without your mascara running, but what if you’re just planning to lounge on the beach all day?

To start, when you spend the whole day in the sunshine, you’re more likely to sweat your makeup off, and waterproof products can help to prevent that. Waterproof products also tend to last for quite a while, which means they’re perfect if you want to go straight from the beach to the bar. If you want to keep the good vibes from your beach day going all day long, this is the way to go.

4. Embrace Neutral

One thing you want to be very careful of when it comes to preparing your makeup for the beach is not to overdo it. The beach is a more casual environment, especially if you’re dressed up to swim or engage in other outdoor activities and you want your makeup to match the moment. That means skipping the bold colors and relying more on those tried and true neutral palettes.

Neutral eyes, especially, will help you to achieve an earthy appearance that makes you look right at home in the surf and sand. You also want to make sure you’re gently blending any eye shadow you might wear so there are fewer harsh or geometric lines. Reach for the e.l.f. 10 Pan Eyeshadow Palette in Nude for a subtle look you can rely on.

Of course, these tips don’t necessarily apply if you’re dressing up for a fancy beachside dinner and cocktails — but a regular ol’ day at the beach should be comfortable for your skin and your sense of confidence! 

5. Skip the Blush

Even if you’re properly sunscreen-ed up and hiding out under the umbrella all afternoon, you’re still likely going to get some color in your cheeks. 

Simply being out in the hot temperatures is likely to make your skin at least a little bit brighter (and drier), and that means you won’t need to worry about adding blush.

Instead of using blush, consider sticking with your favorite bronzer or highlighter for an extra dewy, glowing goddess look. Wet n Wild’s Color Icon Bronzer gives you two-in-one results thanks to its gorgeous shimmer — plus, it’s gel-infused, meaning it’s long-wearingand luminous.

6. Keep Your Skin Hydrated

In addition to making sure your skin is protected from excess sun exposure, you also want to protect your skin from the heat. Not only will keeping your skin hydrated help you to feel better, which means you’ll be able to focus on having fun on your vacation, but it will help your skin to look better, as well. 

Dry skin looks dry, cracked, and irritated, and dryness can actually highlight wrinkles and blemishes that aren’t nearly as visible when your skin is smooth and soft.

There are a couple of easy and effective ways to properly hydrate your skin, both inside and out. You want to make sure you’re drinking enough water and getting the foods that are rich in vitamins, nutrients, and antioxidants into your diet. Avoiding or limiting alcohol will also help to protect you from becoming dehydrated, and it’s a good idea to know how to recognize signs of excess sun exposure.

When it comes to picking out the best products for maintaining skin hydration and comfort, consider facial sprays and misters, and make sure you’re washing your face often and moisturizing to follow. This will help to clear your pores and make your skin more receptive to the hydration below the surface.

7. Keep Your Lips Protected

You always make sure to protect your skin before heading out into the sun, so why not protect your lips, too? 

Choose a soothing lip balm that contains SPF to make sure your lips are nourished and shielded during those long hours out in the fun. Even better, opt for lip balms with hydrating ingredients like hyaluronic acid to keep your lips looking (and feeling) plump and smooth all day long.

The skin on our lips is especially sensitive to burning and irritation, so protective, hydrating lip balms might just be the play for your next summer beach adventure. 

8. Highlight Your Highlights

If you do decide to skip the blush and use bronzer or highlighter, you’ll want to make sure you’re applying the product in the right locations. It’s best to apply those products to all of the places where the sun would naturally fall on your face and add that naturally highlighted look, which means along the tops of the cheeks and the tip of the nose, as well as along the temple. 

This will help you to really achieve a sun-kissed look that’s perfect for those beachy days. You can even take your highlighter and bronzer one step further and apply them subtly along the neck and the chin to bring a little more light and shine to these areas, as well.

When putting on bronzer or highlighter for the beach, it’s a good idea to start light and make sure your bronzer or highlighter doesn’t have too much shimmer or glitter in it. Too much can add to the appearance that you’re shiny or sweaty, which is best avoided on the days you’re most likely to be shiny or sweaty. 

When applying these products for your beach day, it’s best to do so near an open door or window. The natural lighting will help you to achieve the look you’re actually after and will ensure you have the right product and placement for when you get to the beach.

9. Use a Light Touch

We’ve discussed some of the benefits of using neutral colors when it comes to your beach makeup looks, but you want to make sure that you’re not applying too much of your favorite products. 

Too much product, even the right types of product, can cause you to sweat more, which can clog pores and irritate the skin.

Creams and lotions, for instance, can cause your skin to become clogged, especially in the heat, and highlighter and bronzer can both give off the appearance of sweating if you’re not careful. You also want to make sure that you’re applying your eyebrows with a light touch and to keep from making them too dark for the next beach trip.

A light touch is useful for ensuring you actually achieve the natural look you’re after instead of applying a lot of makeup that doesn’t quite hit the mark. Gentle lines, light colors, and smudging are all useful ways to feel cute and elegant when you apply makeup for your next beach adventure, all without the hassle of future breakouts. 

10. Keep a Portable Fan on Hand

Sweat happens. If you know you’re going to be out on the beach all day, it helps to be prepared for when you just can’t beat the heat. That’s why you’ll want to keep a portable fan handy — just switch it on to keep yourself cool and maintain the perfect matte finish on the surface of your skin. 

A portable fan can be super helpful for keeping your makeup in great shape, and it can also come in handy during any reapplication steps you might want to take later on.

Center the air from your portable fan on the T-zone of your face, which is the area where oil, sweat, and sebum are most likely to gather. The slight breeze will help keep your face dry, cool you off and keep you comfortable, and preserve your beach day look! 

Prep Your Beach Day Bag

Beach days are meant to be fun, whether you’re splashing in the sea with the little ones or toasting summer with your friends. You don’t want to have to worry about your makeup melting or your face falling by the end of the day, and you want to know that your look is going to keep no matter what the beach day ahead might hold.

Avenue B is here to help. We have the products you can rely on to keep your face looking fresh from sunrise to sunset. 

We also have top tips for keeping your makeup looking sharp and your skin feeling smooth, like applying sunscreen regularly, using a body scrub to get your skin feeling smooth and soft, and even carrying around blotting papers, so you can always remove the signs of extra sweat when the day calls for it.

No matter what your skincare or makeup needs might be, Avenue B is the team you can trust to do the job right and to share the top tips and support with you. Learn more about the best products for your next beach day, and start planning an unforgettable outing in the makeup you love today.


Sunscreen and Your Morning Routine | Johns Hopkins Medicine. 

Antioxidants: In Depth | NCCIH

What It Means When Acne Is on Certain Areas of Your Face | Cleveland Clinic


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