Welcome to Avenue B

We’re reshaping the idea of the clinical, fluorescent-lit makeup section and fostering a community around highly curated shopping and discovery. The result? A beauty corner store with built-in guidance that you’ll swing through time and time again.
A place to play

Those internet aisles are vast and you don’t have the unlimited time, money, or energy to try every new product that hits the market (as fun as it would be).

What you really need is an expert—who gets your needs and what you love—scrolling alongside you, setting the foundation for a real, useful conversation.

You need access to iconic beauty and timeless brands, in one place that you know you can trust.

And to feel confident that the products you can’t wait to use will be in your hands in no time.

What we strive for

We're a two-way street

Your makeup bag is always a work in progress. We’re along for the ride with you to answer questions and find what you actually want so can curate your own vanity. Here to help out every step of the way! Speak with someone in real time via our chat.

AvenYOU Rewards.

Earn rewards faster. Rack up points for every dollar spent and save on the brands you love most. The best part? It's totally free.