Physicians Formula
Since 1937, Physicians Formula has produced products that are hypoallergenic and great for sensitive skin. Shop hypoallergenic makeup and skin care.
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Physicians Formula

Nourishing, Made From Murumuru Butter

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Discover the secret to radiant, healthy-looking skin with Physicians Formula, now at Avenue B. Trusted for over 80 years, Physicians Formula is the go-to beauty brand for skin-friendly makeup and skincare solutions. Meticulously crafted to cater to even the most delicate and sensitive skin, all Physicians Formula products are hypoallergenic, safe, and dermatologist-tested. From nutrient-packed serums, moisturizers, and cleansers to high-performance makeup like mascaras, lipsticks, and foundations, each product is designed to enhance your natural beauty while being gentle to your skin. Physicians Formula apart is commited to purity and quality, without the hefty price tag — with Physicians Formula, you don't have to compromise your skin's health, or your wallet, for beauty's sake. Get that natural glow and look good, feel good without stretching your budget when you shop Physicians Formula at Avenue B.