TWIST celebrates the unique, versatile and beautiful nature of curls. They are grounded in years of expert knowledge about curl care, ingredients, and styling techniques.
17 products
Clear all

Need Help?
Chat real-time with a beauty expert 💚

Discover the magic of Twist, now on Avenue B. As a brand that's all about celebrating individual beauty, Twist offers a comprehensive assortment of haircare products designed to enhance your natural locks. From wavy to curly to coily hair, Twist's products are made to let your true self shine. Each item is mindfully created, focusing on quality ingredients that work in harmony with your hair. Twist goes beyond surface-level beauty with a commitment to promoting self-love and confidence through a transformative range of products. Alongside countless haircare enthusiasts who swear by Twist, you too can experience the joy of finding your perfect hair type match. Shop Twist on Avenue B and discover how haircare is not one-size-fits-all — it's personal. It's you. Twist – for those who embrace their own kind of beautiful.