New to makeup and don’t know where to start? You’re in the right place! Avenue B is your digital one-stop shop for all things beauty, including educational beauty tips and easy access to your favorite...

Blush is making a major comeback since viral staples like Charlotte Tilbury’s Matte Beauty Blush Wand and Rare Beauty’s Soft Pinch Liquid Blush took the Internet by storm. Choosing the right blush depends on the...

Whether you’re a celebrity makeup artist in the making or just want to the perfect everyday look, the right makeup brush can make all the difference. There are plenty of different makeup brushes for everything...

When picking out the perfect skincare products and makeup products, it’s useful to know what kind of skin you have, from oily skin, dry skin, combination skin, normal skin, and sensitive skin. The more you...

Whether you love the natural look or are all about boldness and bright colors, your mascara doesn’t have to cost a fortune. Explore our fave beauty products for that full lash look.

In the beauty market, few products have managed to carve out a place as prominent as the IT Cosmetics CC Cream. With its promise of full coverage, skin-loving ingredients, and sun protection all rolled into...

Finding the perfect concealer can be overwhelming. With so many different options, shades, and ingredients to pick from, it can be hard to know which concealer is the best choice for your coverage and skincare...

Ah, NARS Orgasm Blush — a shimmering, universally flattering shade that's become almost legendary in the beauty community. Its unique blend of peachy pink with golden undertones has captured the hearts of many, making it...

In the sprawling universe of beauty, as time adds character and experience to our lives, our skin tells its own tale. Mature skin, with its unique charm, demands special attention. Not because it's a challenge...