When it comes to iconic mascaras, the Better Than Sex Mascara holds a prominent place in many beauty enthusiasts' collections. With its distinctive hourglass-shaped brush and luxurious formula, it promises voluminous, dramatic lashes with just...

With the right makeup brush, you can put together your favorite looks. Whether that means glamming it up for a night out on the town or touching up the all-natural look for everyday activities, the...

In the world of personal style and aesthetic expression, colors hold major significance. Embracing the right hues can elevate not just your outfit but also your mood, confidence, and the entire way you're perceived by...

Whether you spend hours creating a glam makeup look with bright eyeshadow or you love a natural look with a touch of mascara, you deserve to have confidence all day or night — and that’s...

Welcome to the realm where makeup transcends traditional boundaries — an era where it's not just a woman's accessory but a tool for everyone. At Avenue B, we see the lines blurring and new horizons...

Understanding your skin type is like unlocking the secret code to your skin's well-being. Major types, such as dry, oily, normal, combination, and sensitive skin, require different care routines and products. Aiming for reduced shine...

Say hello to underpainting, your secret weapon for achieving that coveted no-makeup makeup look! If you've been scrolling through social media and wondered how your favorite makeup artists achieve such a fresh, dewy, natural makeup...

Everyone knows that a swipe of mascara here or a dash of lipstick there can turn a drab day into a fabulous one. The transformative power of makeup isn't new, but the price tag that...

Have you ever stared in wonder at the sculpted cheekbones of your favorite celebrity on the red carpet and wished you could replicate that look at home? We hear you! The world of contouring may...