Blush is making a major comeback since viral staples like Charlotte Tilbury’s Matte Beauty Blush Wand and Rare Beauty’s Soft Pinch Liquid Blush took the Internet by storm. Choosing the right blush depends on the look you’re trying to achieve, the finish you prefer, and your skin type. For example: a highly pigmented blush with a matte finish is great for controlling shine in oily skin types whereas a softer blush with a dewy finish enhances your skin with a fresh, luminous glow.

Blush can also be used to add a glow-from-within flush to your face, contour areas, and eyes. It’s a timeless beauty essential that enhances any complexion with a natural pop of color. But if you’re just learning the ropes of a makeup technique, such as underpainting, or still in search of the right blush for your complexion, adding a bright pink dollop of blush to your cheeks can be reminiscent of a bygone era.

That’s why Avenue B has compiled a list of the best blush dupes of 2024 for makeup newbies or those looking to explore viral makeup trends without breaking the bank. Finding a great blush dupe is a cost-efficient alternative to getting the look you desire while discovering brand-new formulas designed to complement your skin tone.

Whether you prefer a velvety punch of color to your cheekbones or a subtle healthy glow, here’s our list for the best blush dupes of 2024:

1. el.f. Cosmetics Camo Liquid Blush versus Rare Beauty Soft Pinch Liquid Blush

This pigment-packed liquid blush employs all the necessities to rival Rare Beauty’s Soft Pinch Liquid Blush: an easy-to-use applicator, a soft, dewy finish, and a buildable formula. It’s lightweight, super blendable, and comes in nine versatile shades for every skin tone.

Similar to Rare Beauty’s liquid blush, the e.l.f. Camo Liquid blush features an effortless applicator to deliver the perfect amount of pigment every time. It also has a soft, dewy finish for dry, oily, and combination skin types. If you prefer a natural glow, this long-lasting blush is the perfect option for achieving a hint of tint that isn’t overbearing.

At a third of the price of Rare Beauty’s liquid blush, this formula is one of the best budget-friendly alternatives on the market.

 2. Milani Baked Blush versus Hourglass Ambient Lighting Blush

 A multi-dimensional, long-lasting blush, the Milani Baked Blush makes for a pigment-packed dupe to Hourglass’ Ambient Lighting Blush. Both powder blushes add a strobe of highlight and dimension to your cheeks. The Milani Baked Blush is sunbaked on Italian terracotta tiles to give you a warm, radiant finish while the Hourglass Ambient Lighting Blush is handmade to create the perfect balance between powder and pigment.

Available in 11 shimmery shades, the Milani blush infuses every skin tone with a striking pop of color. It takes the classic powder blush up a notch with a rich pigment that doubles as a highlight. If liquid formulas aren’t your preference, no worries. This innovative formula is baked to perfection and will quickly become a makeup bag staple.

Oh, and did we mention it retails at only $9.99 in comparison to the Ambient Lighting Blush $46 price tag?

3. Maybelline Cheek Heat versus Glossier Cloud Paint

These sheer gel-cream blushes both add a natural-looking flush to your cheeks. Maybelline’s Cheek Heat is an oil-free, water-based formula that effortlessly glides onto the skin for a soft, flushed effect while the Glossier Cloud Paint features a seamless, sheer cream formula that’s buildable and gives cheeks a natural, flushed-from-within pigment.

Offered in six dewy shades, Cheek Heat is water-infused with color pigments for a balanced, healthy glow. It's lightweight and can be toned down or up, depending on the look you’re going for. Apply it wherever, whenever to instantly warm and enhance your complexion.

At less than half the price of Glossier’s Cloud Paint, opt for this gel-cream blush to give your cheeks or contour areas a light stroke of color.

4. e.l.f. Cosmetics Halo Glow Blush Beauty Wand versus Charlotte Tilbury Matte Beauty Blush Wand

These beauty blush wands are magic for your cheeks. The e.l.f Halo Glow Blush Beauty Wand is a glowy liquid blush that provides a flushed, luminous complexion while the cult-classic Charlotte Tilbury Matte Beauty Blush Wand is a liquid formula that lifts the complexion with a matte, soft-focus finish. Both employ an innovative cushion applicator for seamless application. Although they provide different finishes, both add an instant flattering pop of color to the apples of your cheeks.

Skincare-approved? Both formulas have you covered with skin-loving, hydrating ingredients. The Halo Glow Blush Beauty Wand boasts 2% squalane while the Matte Beauty Blush Wand is infused with poreless polymers for a smooth, airbrush finish.

The Halo Glow Blush Beauty Wand retails for $9 versus the Matte Beauty Blush Wand for $42. That’s what we call a dupe deal.

5. Rimmel London Maxi Blush Powder versus NARS Blush

NARS Blush in Orgasm is an iconic, highly coveted blush that’s rarely comparable. But the tides are changing as more makeup brands adopt similar formulas. Enter the Rimmel London Maxi Blush Powder, a highly pigmented, micro-fine powder blush that gives cheeks a burst of color. Similar to the ultra-pigmented NARS blush shades, the Maxi Blush Powder is buildable and bold on every skin tone.

The Maxi Blush Powder can be layered over makeup or worn on bare skin for a subtle flush. Whether you’re getting ready for a casual or formal event, apply this blush to the apples of your cheekbones and contour areas for a captivating glow.

And for a fraction of the price of the NARS Blush, the Maxi Blush Powder is a win-win.

6. NYX Sweet Cheeks Soft Cheek Tint Cream Blush versus Fenty Beauty Cheeks Out Freestyle Cream

A kiss of color that melts into the skin, the Fenty Beauty Cheeks Out Freestyle Cream is a light-as-air blush with a fresh, natural finish. But it’s not the only one in its lane. The NYX Sweet Cheeks Soft Cheek Tint Cream Blush is a lightweight cream formula with a second-skin feel. Both tints are buildable and designed to enhance every skin tone. Although these two cream powders come in different applications, they’re both pigment-packed and extremely versatile.

An affordable alternative for blush lovers, the NYX Soft Cheek Tint Cream Blush is also vegan and gentle on all skin types. Use the doe-foot applicator to precisely apply the tint on your cheekbones and temples.

And with a $9.50 price tag, this blush is a sweet deal.

7. Milani Cheek Kiss Liquid Blush versus Saie Dew Blush

The Saie Dew Blush is TikTok’s most recent obsession. Its sheer, lightweight formula melts into the skin for a lit-from-within pop of color that’s never streaky or patchy. It’s an innovative liquid blush that’s impossible to overdo but it’s not the only one in its league. The Milani Cheek Kiss Liquid Blush is a chef's kiss blush that’s lightweight and leaves just the right amount of color on your cheeks. Both liquid blushes feature skin-loving ingredients such as plant-derived glycerin and elderberry (Dew Blush) and pomegranate and rose extract (Cheek Kiss Liquid Blush).

Available in six glowy shades, the Cheek Kiss Liquid Blush blends into every complexion to give your cheeks a subtle glaze. Apply it to the apples of your cheeks, temples, and contour areas for a refreshing glow.

Coming in at less than half the cost of the Saie Dew Blush, grab this dupe for a sheer kiss of color to your cheeks.