Prime Focus Impossible Primer

$7.49
vs $7.99 retail price
Prime Focus Impossible Primer
Prime Focus Impossible Primer
Prime Focus Impossible Primer
Prime Focus Impossible Primer

Prime Focus Impossible Primer

$7.49
vs $7.99 retail price
Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible.
  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance.
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible.
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer.
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles.
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Apply a thin layer of primer over your sunscreen and under your makeup.

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Your Perfect Match

  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance.
  • Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible.
  • Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer.
  • Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles.
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
Wet n Wild
Wet n Wild® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations, infused with nourishing key ingredients in clean, cruelty-free products.
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