Want the London look? Where there’s smoke… there are beautiful, smouldering eyes! Rimmel London brings you Exaggerate Smoke N’ Shine Eye Definer, a gel formula in an automatic pencil with a smudger tip. Little Black Smokey delivers an alluring deep black smudgeable line, for a sexy, Smokey look. When you want an intense and luminous Smokey effect with the high shine of a gel, Exaggerate Smoke N’ Shine Eye Definer from Rimmel London brings the look home. The creamy texture is easy to apply, even for first-timers. The long-wearing formula doesn’t flake off. Draw a smooth line across your upper lash line using Exaggerate Smoke N’ Shine Eye Definer. The gel formula glides on easily in one swipe. For a subtle Smokey eye effect, use the smudger tip to blend (carefully!) upwards into the brow bone. An automatic pencil (that means no sharpening, ever!) liner belongs in every girl’s makeup bag. Exaggerate Smoke N’ Shine Eye Definer from Rimmel London is the essential tool for achieving a classic Smokey eye. Why not pick up an extra to surprise your best girlfriend, your sister or your mum? It makes a thoughtful little present. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London Look!