Step into the realm of eye-catching mascaras, where every blink is beautifully bold. Our curated collection is all about enhancing your lashes to their fullest potential — from lengthening and volumizing formulas to waterproof and smudge-free options, we've got every lash need covered. Whether you're after a natural daytime flutter or a dramatic evening look, our range of mascaras is designed to help you express your individual style. Personalize your look with products that not only define your lashes but also nourish them. With Avenue B, your eyes are the window to your unique beauty.